| Registro completo |
| Provedor de dados: |
AgEcon
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| País: |
United States
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| Título: |
Buyer and Seller Response to an Adverse Food Safety Event: The Case of Frozen Salmon in Alberta
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| Autores: |
Maynard, Leigh J.
Saghaian, Sayed H.
Nickoloff, Megan
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| Data: |
2008-04-18
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| Ano: |
2007
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| Palavras-chave: |
Salmon
Scanner data
Food Safety
Demand
Directed acyclic graphs
Demand and Price Analysis
Food Consumption/Nutrition/Food Safety
D12
L15
Q11
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| Resumo: |
Fish is a low-fat protein source high in omega-3 fatty acids, but in 2004 consumers also heard that farmed salmon had high levels of polychlorinated biphenyl (PCBs). This research evaluated how Canadian consumers and processors reacted to the conflicting health messages. Demand estimates and time-series analysis of 2001-2006 frozen meat scanner data in Alberta, Canada show a significant drop in salmon expenditure share following the PCB finding. The industry responded by launching low-priced wild salmon products, which contributed to significant demand expansion. The analysis illustrates how a food safety threat was averted and even served as a catalyst for growth.
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| Tipo: |
Report
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| Idioma: |
Inglês
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| Identificador: |
29279
http://purl.umn.edu/6832
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| Relação: |
University of Alberta>Department of Rural Economy>Consumer and Market Demand Network Papers
Working Paper
CMD 07-05
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| Formato: |
22
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